If you’re a strong PM, you’re already doing 70% of the most important job of the next 18 months.
You just don’t have the title yet.
Most CEOs are about to scramble to hire for a role that doesn’t have a name yet. HBR just gave it one.
It’s not an engineer. It’s not an IT lead. And the people best suited for it probably already work for you. Salesforce already has them. The first one took a sales team from 150 meetings/month to 350/week. $60M in new pipeline in four months.
Swipe for what the role is, who’s best at it, and the contrarian bit most are missing.