I help businesses apply AI where it actually matters, without the noise.
I help businesses apply AI where it actually matters, without the noise.
how I work
0:21
Letting AI promote my work
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
01
Who I am
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
Barry Freeman
Founder
03
Why Sparkquest?
What I've Shipped
THE WORK
Selected work. What I've built, and where each stands today.
02
Services
FIND WHAT'S WORTH DOING. THEN BUILD IT.
There’s one way to start: a two week Sprint that finds the few AI moves worth doing and proves the best one. From there I build it, and stay on as it scales.
/01
AI Opportunity Sprints
Two weeks, fixed fee. I map the few AI moves genuinely worth doing for your business, then prove the top one with a working build. You leave with a ranked plan, a real proof of concept, and the ROI case to back it.
#
real sprint planning
#
propduct lens
/01
AI Opportunity Sprints
Two weeks, fixed fee. I map the few AI moves genuinely worth doing for your business, then prove the top one with a working build. You leave with a ranked plan, a real proof of concept, and the ROI case to back it.
#
real sprint planning
#
propduct lens
/02
The OPTIONAL Build
When the Sprint shows what's worth doing, I can scope and build it properly. Quoted seperately, with your Sprint fee credited toward it. Nothing open ended to get going.
#
SaveTime
#
WorkSmarter
#
prototype
/02
The OPTIONAL Build
When the Sprint shows what's worth doing, I can scope and build it properly. Quoted seperately, with your Sprint fee credited toward it. Nothing open ended to get going.
#
SaveTime
#
WorkSmarter
#
prototype
/03
Ongoing Advisory
As you scale, I stay close. An operator who has carried the targets and shipped the products, helping you decide what to prioritise and what to do next.
#
AI direction
#
Data M&A
#
Transformation
#
ROI
/03
Ongoing Advisory
As you scale, I stay close. An operator who has carried the targets and shipped the products, helping you decide what to prioritise and what to do next.
#
AI direction
#
Data M&A
#
Transformation
#
ROI
how I work
0:21
Letting AI promote my work
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
01
Who I am
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.
I build with AI as a senior product operator, helping companies find the few moves worth doing and prove the best one before they commit.Barry Freeman
Founder
03
Why Sparkquest?
What I've Shipped
THE WORK
Selected work. What I've built, and where each stands today.
02
Services
FIND WHAT'S WORTH DOING. THEN BUILD IT.
There’s one way to start: a two week Sprint that finds the few AI moves worth doing and proves the best one. From there I build it, and stay on as it scales.
/01
AI Opportunity Sprints
Two weeks, fixed fee. I map the few AI moves genuinely worth doing for your business, then prove the top one with a working build. You leave with a ranked plan, a real proof of concept, and the ROI case to back it.
#
real sprint planning
#
propduct lens
/02
The OPTIONAL Build
When the Sprint shows what's worth doing, I can scope and build it properly. Quoted seperately, with your Sprint fee credited toward it. Nothing open ended to get going.
#
SaveTime
#
WorkSmarter
#
prototype
/03
Ongoing Advisory
As you scale, I stay close. An operator who has carried the targets and shipped the products, helping you decide what to prioritise and what to do next.
#
AI direction
#
Data M&A
#
Transformation
#
ROI
03.5
Why me?
WHY COMPANIES CHOOSE SparkQuest
Operator judgment on what's worth doing, proven before you commit.
![](data:image/svg+xml,<svg display="block" id="3169666490" role="presentation" viewBox="0 0 79 58" xmlns="http://www.w3.org/2000/svg"><g d="M 21.497 33.658 L 44.616 12.464 C 44.616 12.464 39.045 20.24 38.75 29.175 C 38.455 38.109 47.992 51.458 47.992 51.458 C 47.992 51.458 35.106 43.292 25.465 43.093 C 15.824 42.894 0 54.264 0 54.264 Z M 31.556 20.606 L 8.437 41.8 C 8.437 41.8 14.007 34.024 14.302 25.09 C 14.597 16.155 5.06 2.806 5.06 2.806 C 5.06 2.806 17.946 10.972 27.588 11.172 C 37.229 11.371 53.053 0 53.053 0 Z" fill="transparent" height="54.26431824279774px" id="yMHPUYqaM" transform="translate(2.457 2.769)" width="53.052545549159866px"><path d="M 22.546 19.955 L 46.742 0 C 46.742 0 40.772 7.474 40.01 16.381 C 39.248 25.288 48.073 39.117 48.073 39.117 C 48.073 39.117 35.632 30.288 26.015 29.584 C 16.397 28.881 0 39.408 0 39.408 Z" fill="rgb(0, 0, 0)" height="39.40772087272592px" id="yIQzxKGjO" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="1" stroke="rgba(255, 0, 0, 0)" transform="translate(-1.064 13.626) rotate(-3 24.037 19.704)" width="48.073369859108894px"/><path d="M 22.546 19.955 L 46.742 0 C 46.742 0 40.772 7.474 40.01 16.381 C 39.248 25.288 48.073 39.117 48.073 39.117 C 48.073 39.117 35.632 30.288 26.015 29.584 C 16.397 28.881 0 39.408 0 39.408 Z" fill="rgb(0, 0, 0)" height="39.40772087272592px" id="wc6580oR9" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="1" stroke="rgba(255, 0, 0, 0)" transform="translate(6.043 1.231) rotate(177 24.037 19.704)" width="48.07336985910888px"/></g></svg>)
MY ADVANTAGES include:
01
AN OPERATOR,
NOT A CONSULTANT
01
AN OPERATOR,
NOT A CONSULTANT
02
PROOF
NOT THEOORY
02
PROOF
NOT THEOORY
03
ONLY WHATS
WORTH DOING
03
ONLY WHATS
WORTH DOING
04
FIXED SCOPE,
FIXED FEE
04
FIXED SCOPE,
FIXED FEE
SparkQuest
2026
04
Easy first step
Start Smart, Start Small
Start with the Sprint. Two weeks, one fixed fee, no big commitment. I prove the best move works before you spend real budget building it.
Barry Freeman
Founder - Sparkquest
How I work
Start small, prove it, then scale. You decide at each step
1. The Conversation
I'll tell you if a Sprint isn't the right move.
consultation
A straight answer on whether a Sprint fits
Where I'd look first in your business
No pitch
no obligation
2. The Sprint
Popular
Fixed scope, fixed price, fixed duration
~
~ Fixed scope and fee, ex GST
Ranked map of the AI moves worth doing
Working proof of the number-one move
Build roadmap and ROI case
Two weeks, mostly async
Book a Sprint
Book a Sprint
3. What Follows
Build partnership / ongoing advisory, "scoped from Sprint findings"
The build, quoted and scoped properly
Sprint fee credited toward it
Ongoing advisory as it scales
Senior operator on call, not a helpdesk
1. The Conversation
I'll tell you if a Sprint isn't the right move.
consultation
A straight answer on whether a Sprint fits
Where I'd look first in your business
No pitch
no obligation
2. The Sprint
Popular
Fixed scope, fixed price, fixed duration
~
Fixed scope, fixed fee, ex GST
Ranked map of the AI moves worth doing
Working proof of the number-one move
Build roadmap and ROI case
Two weeks, mostly async
Book a Sprint
Book a Sprint
3. What Follows
Build partnership / ongoing advisory, "scoped from Sprint findings"
The build, quoted and scoped properly
Sprint fee credited toward it
Ongoing advisory as it scales
Senior operator on call, not a helpdesk
1. The Conversation
I'll tell you if a Sprint isn't the right move.
consultation
A straight answer on whether a Sprint fits
Where I'd look first in your business
No pitch
no obligation
2. The Sprint
Popular
Fixed scope, fixed price, fixed duration
~
Fixed scope, fixed fee, ex GST
Ranked map of the AI moves worth doing
Working proof of the number-one move
Build roadmap and ROI case
Two weeks, mostly async
Book a Sprint
Book a Sprint
3. What Follows
Build partnership / ongoing advisory, "scoped from Sprint findings"
The build, quoted and scoped properly
Sprint fee credited toward it
Ongoing advisory as it scales
Senior operator on call, not a helpdesk
Barry Freeman
Founder
10
NOW · SPARK QUEST
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."18+ YRS
Building, running, and transacting digital marketplace businesses. From product P&L to CEO and board-level roles
ASX50
Executive product and commercial leadership — P&L ownership, pricing, and product strategy
·REA Group
BOARD-LEVEL
M&A, investments, and data-for-value partnerships at group level
APPLIED AI
Applied AI advisory, agentic builds, and self-built AI products
Barry Freeman
Founder
10
NOW · SPARK QUEST
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."18+ YRS
Building, running, and transacting digital marketplace businesses. From product P&L to CEO and board-level roles
ASX50
Executive product and commercial leadership — P&L ownership, pricing, and product strategy
·REA GroupBOARD-LEVEL
M&A, investments, and data-for-value partnerships at group level
APPLIED AI
Applied AI advisory, agentic builds, and self-built AI products
Barry Freeman
Founder
10
NOW · SPARK QUEST
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."
"AI is everywhere. The value isn't. It takes real product and design thinking to tell them apart."18+ YRS
Building, running, and transacting digital marketplace businesses. From product P&L to CEO and board-level roles
ASX50
Executive product and commercial leadership — P&L ownership, pricing, and product strategy
·REA GroupBOARD-LEVEL
M&A, investments, and data-for-value partnerships at group level
APPLIED AI
Applied AI advisory, agentic builds, and self-built AI products
11
about AI for business
News
11
about AI for business
News
11
about AI for business
News
Newsletter
I send occasional updates about new case studies and useful tips.
Newsletter
I send occasional updates about new case studies and useful tips.
Newsletter
I send occasional updates about new case studies and useful tips.
12
Help & Info
FAQ
01
What exactly do I get with the sprint product?
A ranked map of the few AI moves worth doing for your business, a working proof of the top one, and a build roadmap with the ROI case. Real output, not a slide deck.
02
How much is it, and what does it cost to go further?
The Sprint is a fixed fee, agreed upfront, no open-ended bills. If you decide to build what it proves, that's scoped and quoted separately, with your Sprint fee credited toward it.
03
How long does it take, and what do you need from me?
Two weeks, mostly remote and async. I need access to the right people and context early, then a few focused conversations. It's built to run without derailing your team.
04
Why you, and not an AI agency?
I'm an operator, not a vendor. Twenty years building and scaling products at ASX50 marketplaces, now applying that judgment to AI. You get a senior view on what's actually worth doing, not a sales pitch for tools.
04
What if the Sprint shows nothing's worth doing?
Then that's the finding, and it's a valuable one. Knowing where AI won't pay saves you far more than the Sprint costs. You still leave with the map and the reasoning.
04
Is my data and situation kept confidential?
Yes. Everything we discuss stays between us, and I'm happy to work under an NDA.
04
What happens after the Sprint?
If there's a clear move, I scope and build it. From there I can stay on as an advisor while it scales. No obligation. Most clients start with the Sprint and decide from there.
01
What exactly do I get with the sprint product?
A ranked map of the few AI moves worth doing for your business, a working proof of the top one, and a build roadmap with the ROI case. Real output, not a slide deck.
02
How much is it, and what does it cost to go further?
The Sprint is a fixed fee, agreed upfront, no open-ended bills. If you decide to build what it proves, that's scoped and quoted separately, with your Sprint fee credited toward it.
03
How long does it take, and what do you need from me?
Two weeks, mostly remote and async. I need access to the right people and context early, then a few focused conversations. It's built to run without derailing your team.
04
Why you, and not an AI agency?
I'm an operator, not a vendor. Twenty years building and scaling products at ASX50 marketplaces, now applying that judgment to AI. You get a senior view on what's actually worth doing, not a sales pitch for tools.
04
What if the Sprint shows nothing's worth doing?
Then that's the finding, and it's a valuable one. Knowing where AI won't pay saves you far more than the Sprint costs. You still leave with the map and the reasoning.
04
Is my data and situation kept confidential?
Yes. Everything we discuss stays between us, and I'm happy to work under an NDA.
04
What happens after the Sprint?
If there's a clear move, I scope and build it. From there I can stay on as an advisor while it scales. No obligation. Most clients start with the Sprint and decide from there.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, I’m here.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, I’m here.