Embracing the AI era

In an era where high-budget marketing campaigns dominate, B.Wyldr—a name that challenges you to “Be Wilder”—chose innovation over convention. Faced with outdated color palettes and uninspiring imagery that failed to reflect its core message of empowerment, the brand embarked on a transformative journey using advanced AI.

Specializing in pendants designed for fragrances and essential oils, B.Wyldr needed a visual identity that radiated strength, passion, and authenticity. The initial hurdles were significant. The existing imagery didn’t capture the brand’s dynamic spirit, and high-quality photography was financially out of reach. Moreover, the team lacked a mascot—a visual emblem that could embody the untamed essence they aspired to convey.

Instead of traditional methods, our team harnessed a suite of advanced AI tools to reimagine every aspect of the brand:

• Ideation with Midjourney: We kicked off our creative process by exploring a range of color schemes, packaging designs, and product concepts. Dynamic exchanges with AI unlocked ideas that pushed creative boundaries far beyond conventional brainstorming.

• Photo-Realistic Visuals with Ideogram: To overcome budget constraints, we generated lifelike models and product location shots that rivaled high-end photography—bringing our innovative ideas into crisp, compelling visuals.